Taylor Swift: Announces 12th Studio Album, ‘The Life of a Showgirl’
Taylor Swift: Announces 12th Studio Album, ‘The Life of a Showgirl’
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London – Global superstar Taylor Swift has officially announced her 12th studio album, The Life of a Showgirl, ending a whirlwind 24 hours of fervent speculation among her dedicated fanbase.
The announcement came after a day of carefully placed clues, which began on Monday morning when the singer’s marketing team posted a carousel of 12 photos on social media with the cryptic caption, “Thinking about when she said ‘See you next era…'”. The post sent fans into a frenzy, with many correctly guessing that a 12th album was imminent.
The excitement was amplified when Swift’s boyfriend, NFL star Travis Kelce, confirmed she would be a guest on his New Heights podcast. Shortly after, Swift’s official website launched a countdown clock, ticking down to 00:12 ET.
At the stroke of midnight, the album title was revealed in a clip from Kelce’s podcast shared across social media, and the album was simultaneously made available for pre-order. While fans have been given a shipping estimate of “before 13 October,” a message on the site clarified that “this is not the release date,” leaving the official launch day a mystery.
Taylor Swift: Announces 12th Studio Album, ‘The Life of a Showgirl’
The new project follows her record-shattering 11th album, The Tortured Poets Department, which was released last year and broke Spotify’s record for the most-streamed album in a single day.
This announcement marks a major professional milestone in what has already been a landmark year for the artist. After a seemingly quiet start to 2025, Swift confirmed in May that she had successfully bought back the master rights to her first six albums. This concluded a long and highly publicised battle over the ownership of her music, a cause she championed by vowing to re-record her entire early catalogue.
In a heartfelt letter to fans announcing the purchase, Swift noted that the final two re-recordings, Taylor Swift and Reputation, would “have their moments to re-emerge when the time is right.”
The news comes just months after Swift wrapped her historic Eras Tour in December 2024. The tour was a global phenomenon, spanning 149 shows in 53 cities and cementing her status as a billionaire. In the UK alone, she played to nearly 1.2 million people and generated an estimated £1bn for the country’s economy.
A titan of the music industry, Swift holds an unprecedented four Grammy awards for Album of the Year, is the most awarded artist in MTV VMA history, and was named Artist of the Decade by the American Music Awards. With the announcement of The Life of a Showgirl, fans are now eagerly awaiting the next chapter from one of music’s most prolific and celebrated artists.
